The 20 Best Things To Do in Seoul

Are you planning a trip to South Korea's vibrant capital and wondering about the best things to do in Seoul? In 2025, Seoul continues to blend its rich historical heritage with cutting-edge modernity, offering an array of experiences that cater to every traveler's interest. This ultimate guide will help you discover the must-see attractions and hidden gems that make Seoul an unforgettable destination, ensuring your itinerary is packed with the most rewarding activities. From ancient palaces to bustling markets, Seoul promises a diverse and captivating adventure.

Explore an incredible range of Seoul Activities, from immersive cultural experiences to thrilling modern attractions. Consider taking Seoul day tours to explore the surrounding areas or delve into unique Seoul Experiences that offer hands-on insights into Korean culture. In 2024, Seoul saw over 10 million international visitors, a testament to its growing popularity and diverse appeal. Be sure to check out the iconic Seoul Attractions and plan your perfect Seoul Itinerary using our expert guide to Seoul Highlights. Visit our Homepage for even more travel inspiration.

Each recommendation has been carefully selected to ensure an unforgettable experience in Seoul. Get ready to explore the very best that this incredible city has to offer, creating memories that will last a lifetime. Start reading to discover the top things to do in Seoul and make the most of your visit!

1. Gyeongbokgung Palace – Seoul’s Grandest Royal Palace

Gyeongbokgung Palace, Seoul's largest and arguably most beautiful royal palace, is a must-see for any visitor. Built in 1395, it’s a stunning example of traditional Korean architecture. The palace served as the main royal residence of the Joseon dynasty. Don't miss the changing of the guard ceremony, a colorful spectacle showcasing traditional military costumes and procedures. Considering the array of Seoul Attractions, you can easily spend half a day exploring the palace grounds, including the serene Secret Garden.

Why visit? For an immersive dive into Korean history and culture, experiencing the grandeur of royal life. Moreover, its well-preserved buildings and expansive courtyards offer a tranquil escape from the bustling city. Be sure to explore Seoul day tours to see more historical sites in the area.

Insider tip: Rent a Hanbok (traditional Korean dress) near the palace entrance for free admission and an even more authentic experience. It makes for fantastic photos! Before you go, read our Seoul Itinerary to plan your trip.

2. Bukchon Hanok Village – Traditional Korean Architecture

What is it? Bukchon Hanok Village is a charming historic neighborhood in Seoul, featuring traditional Korean houses, or hanoks. These beautifully preserved homes date back to the Joseon Dynasty. Wandering through its narrow, sloping streets offers a glimpse into Seoul's rich cultural heritage. It is a residential area, so tourists should be respectful of the people who live there. To experience more Seoul Experiences, visiting this village is a must.

Why go? Walking through Bukchon is like stepping back in time. The area provides a unique contrast to Seoul’s modern skyline. It's an excellent spot for photography, offering countless picturesque scenes. Furthermore, various tea houses and craft shops enhance the experience. Indeed, this village provides a quiet escape from the busy city life. Be sure to check out Seoul Attractions when you plan your trip.

Don’t miss: For the best views, visit the upper parts of the village. Also, consider renting a hanbok to fully immerse yourself in the traditional atmosphere. Insider tip: Arrive early in the morning to avoid the crowds and enjoy a peaceful stroll. In addition to exploring the main streets, venture down the smaller alleyways to discover hidden gems. If you're planning Seoul Itinerary, make sure to include this village for an amazing time.

3. Myeongdong Shopping Street – Fashion and Food Paradise

Myeongdong Shopping Street is a vibrant hub of fashion, beauty, and culinary delights in the heart of Seoul. This bustling district is famed for its trendy boutiques, cosmetic shops, and street food stalls. It's a must-visit for anyone looking to immerse themselves in the latest Korean trends and flavors. Indeed, Myeongdong offers a sensory overload in the best possible way. Consider it a prime spot for experiencing authentic Seoul Experiences.

Why visit? Myeongdong is more than just shopping; it's an experience. The energy is palpable, with vendors hawking their wares and locals and tourists mingling. Foodies will love the endless array of street snacks, from spicy tteokbokki to sweet Korean pancakes. Check out Seoul Activities for even more ideas. It’s also a fantastic place to people-watch and soak up the city’s atmosphere.

Don't miss the chance to sample the unique street food. Also, explore the smaller side streets for hidden gems and local boutiques. To truly maximize your time, review a detailed Seoul Itinerary ahead of your trip. Insider tip: Visit during the evening when the street is most alive, but be prepared for crowds! Consider taking Seoul day tours to cover even more ground efficiently.

4. N Seoul Tower – Panoramic City Views

The N Seoul Tower, also known as the Namsan Tower, is an iconic landmark offering breathtaking panoramic views of Seoul. Perched atop Namsan Mountain, it stands as a symbol of the city. As one of the most popular Seoul Attractions, it provides a stunning vantage point to appreciate the sprawling cityscape. It’s a must-visit for anyone looking for the best things to do in Seoul. To reach the tower, you can take a scenic cable car ride up Namsan Mountain, which, moreover, adds to the overall experience.

Why visit? Firstly, the views from the observation deck are simply spectacular, especially at sunset or night. Secondly, the tower is a great spot for couples, featuring love locks and romantic installations. Don't miss the digital art installations inside the tower, providing interactive entertainment. Furthermore, the tower's restaurants offer dining with a view. For the best experience, plan your visit on a clear day.

Don't miss: The Love Locks area is a must-see for couples. Furthermore, check out the Namsan Hanok Village near the base of the mountain. The village offers a glimpse into traditional Korean life. Before you go, explore various Seoul Activities to round out your itinerary. Finally, be sure to check the weather forecast for optimal viewing conditions.

5. Insadong – Traditional Crafts and Teahouses

Insadong is the place to immerse yourself in Korean culture. What is it? It's a charming district renowned for its traditional crafts, tea houses, and art galleries. Why go? Because it offers a unique glimpse into Seoul's heritage. You can browse handmade ceramics, calligraphy, and traditional clothing. Transitioning from the modern city, Insadong provides a tranquil escape. Moreover, it's an excellent spot to savor traditional Korean teas and snacks. Discover Seoul Attractions while you are there.

Don’t miss the chance to explore its many winding alleys. Besides the crafts, be sure to try some local street food. Insider tip: Visit on a weekend to experience the vibrant street performances and cultural events. Insadong is truly one of the best Seoul Highlights for culture enthusiasts!

6. DMZ (Demilitarized Zone) – A Unique Historical Experience

The DMZ, or Demilitarized Zone, stands as a sobering reminder of the Korean War and the divided Korean peninsula. This strip of land serves as a buffer zone between North and South Korea. It provides a unique and poignant opportunity to learn about the war, its aftermath, and the ongoing tensions. Experiencing the DMZ is undoubtedly one of the most impactful things to do in Seoul, offering insight into a critical chapter of modern history. Moreover, it allows reflection on the importance of peace and reconciliation.

Why visit? The DMZ offers an unparalleled glimpse into a region shaped by conflict. Guided tours provide detailed historical context and access to significant sites like the Joint Security Area (JSA). In addition, you can see infiltration tunnels and observation points offering views into North Korea. Don't miss the chance to explore Seoul day tours that include the DMZ for a hassle-free experience. Insider tip: Book your tour well in advance, as visits are highly regulated and often sell out quickly. Experiencing the DMZ is among the top Seoul Attractions and provides a profound understanding of the peninsula's history.

7. National Museum of Korea – Art and History

The National Museum of Korea is the premier museum showcasing Korean art and history. It’s home to an extensive collection of artifacts that span from ancient times to the modern era. As one of the top things to do in Seoul, it provides deep insights into Korean culture. The museum’s architecture is impressive, designed to harmonize with the surrounding landscape. Furthermore, it provides a serene environment for visitors to explore Korea's rich heritage. Consider booking Seoul day tours for a comprehensive experience.

Why go? To immerse yourself in Korean art and history. The museum features calligraphy, paintings, sculptures, and archaeological finds. Don't miss the Goryeo celadon collection and the ten-story pagoda. Furthermore, attending guided tours or educational programs enriches the experience. Discover more Seoul Experiences during your visit.

Don't miss the special exhibitions that focus on specific themes or periods. Also, be sure to visit the outdoor gardens, which display stone artifacts. For an enriching visit, allocate at least three hours. Be sure to check out the Seoul Activities for additional ideas.

Tip: Visit on a weekday to avoid crowds and enhance your exploration of this iconic institution.

8. Olympic Park – Green Space and Sculptures

What is it? Seoul's Olympic Park, a sprawling green space created for the 1988 Summer Olympics, is now a cherished urban oasis featuring stunning sculptures and peaceful gardens. It’s one of the best things to do in Seoul for outdoor enthusiasts and art lovers alike. As well as this, it offers a serene escape from the city's hustle.

Why go? Visitors come to enjoy its walking trails, expansive lawns, and diverse collection of modern art. The park's well-maintained paths are ideal for jogging and cycling. Also, its seasonal flowers provide a vibrant backdrop. Plan your visit with these Seoul Activities to make the most of your time. Besides this, you can explore nearby Seoul Attractions.

Don’t miss: Be sure to explore the Sculpture Park, home to over 200 artworks. In addition, the Mongchon Fortress offers a glimpse into the area's ancient history.

Travel Tip: Rent a bike to cover more ground and fully appreciate the park's vastness.

Plan your Seoul Itinerary today!

9. Lotte World – Theme Park Fun

Lotte World is a premier theme park in Seoul, offering a blend of thrilling rides, an ice rink, and a folk museum. It is divided into two main sections: Adventure, an indoor theme park, and Magic Island, an outdoor park by a lake. For families and thrill-seekers alike, this is among the top things to do in Seoul. Enjoy a full day of entertainment with various shows, parades, and attractions suitable for all ages. Getting there is easy, as it is directly accessible by subway.

Why go? Because it’s more than just a theme park; it's an immersive experience. Lotte World provides a perfect escape, combining adrenaline-pumping rides with cultural experiences. Don't miss the Folk Museum to delve into Korean history. Before you go, check out Seoul Attractions for other top destinations.

Travel Tip: Purchase tickets online in advance to avoid long queues, particularly during peak seasons.

10. Gangnam District – Upscale Shopping and Entertainment

Gangnam, synonymous with luxury and style, is a vibrant district famous for its upscale shopping, trendy entertainment, and K-pop culture. It's an essential stop for those seeking exciting things to do in Seoul. What truly sets Gangnam apart is its blend of modern skyscrapers and bustling streets, offering a taste of contemporary Seoul. Here, you can explore high-end boutiques, dine in gourmet restaurants, and immerse yourself in the energetic nightlife. For tailored Seoul Itinerary options, consider exploring the options that best fit your interest.

Why go? Experience the epitome of modern Seoul with its sophisticated atmosphere and diverse attractions. Don't miss the chance to spot K-pop stars or visit the iconic COEX Mall. Beyond the shopping and entertainment, Gangnam offers a glimpse into Seoul's affluent lifestyle and cutting-edge trends. For convenient Seoul day tours, explore local options and maximize your visit.

Don't miss: A visit to the Apgujeong Rodeo Street for high-end fashion or the Starfield COEX Mall, home to the impressive Starfield Library. Consider exploring Seoul Highlights within Gangnam to make the most of your visit. Alternatively, consider Seoul Activities that let you immerse yourself in this trendy district.

Insider tip: Plan your visit during the week to avoid the weekend crowds and truly enjoy the shopping and dining experiences.

11. War Memorial of Korea – A Tribute to Peace

The War Memorial of Korea is more than just a museum; it's a poignant tribute to peace and a solemn reminder of the Korean War. This memorial showcases an extensive collection of military equipment and artifacts, offering deep insights into the history and impact of the war. Moreover, it provides a comprehensive look at Korea’s military history. It stands as a powerful symbol of the nation’s resolve and its enduring pursuit of peace.

Why visit? The memorial offers a unique educational opportunity to understand Korean history and honor the sacrifices made during the war. Furthermore, it provides a reflective space for visitors of all backgrounds. Don't miss the outdoor exhibition of military vehicles and aircraft, providing a tangible connection to the past. For Seoul Activities, this experience is both educational and moving. Plan to spend at least a few hours to fully appreciate the exhibits and the stories they tell.

12. Hongdae – Youthful Vibe and Street Art

Hongdae is the epicenter of Seoul's youth culture, renowned for its energetic vibe and vibrant street art. It is a hub of creativity, where indie music, urban art, and youthful fashion converge. This district showcases the cutting edge of Seoul's artistic expression, making it a must-visit for those seeking unique Seoul Activities. The area is always buzzing with energy, especially during the evenings when street performers and food vendors add to the lively atmosphere. Moreover, finding Seoul Itinerary options in Hongdae is easy.

Why go? To immerse yourself in Seoul's underground art scene. Hongdae features numerous street performances, art markets, and indie music clubs. Don't miss the chance to witness talented artists showcasing their skills right on the streets. In addition, the murals and graffiti art adorning the buildings provide a colorful backdrop, perfect for Instagram-worthy photos. Visiting Hongdae is one of the top Seoul Highlights.

Don’t miss: Explore the free art market held on weekends, where local artists display and sell their creations. Try some of the delicious street food, like tteokbokki (spicy rice cakes) and Korean-style crepes. For the best experience, visit during the late afternoon to witness the area come alive as the sun sets. Consider taking Seoul day tours to explore Hongdae's unique charm and hidden gems.

13. COEX Aquarium – Marine Life Exploration

The COEX Aquarium, one of South Korea's largest aquariums, provides an immersive experience into the underwater world. It features diverse marine ecosystems and is home to over 40,000 creatures from more than 650 species. As you explore Things to do in Seoul, don't miss this fascinating attraction. The aquarium takes you on a journey from deep-sea wonders to colorful coral reefs. Also, it is a treat for both kids and adults. Discover more about Seoul Attractions to enhance your visit.

Why visit? It offers a captivating glimpse into marine biodiversity right in the heart of the city. The themed zones, such as the Amazon Rainforest and the Deep Blue Sea, create unique and engaging experiences. Moreover, it is an educational and entertaining Seoul Experience for everyone. It offers respite from the bustling city life. Plan your visit with a detailed Seoul Itinerary to make the most of your time.

Don't miss the shark tunnel and the penguin paradise. These must-see highlights provide unforgettable encounters with marine animals.

Travel Tip: Check the feeding schedules to witness the animals in action.

For families, it's one of the best Seoul Activities. And if you're looking for structured exploration, consider booking Seoul day tours that include the aquarium.

14. Namsan Park – Hiking and Nature

Namsan Park, located in the heart of Seoul, is a green oasis offering respite from the bustling city. As one of the best places for things to do in Seoul, it features scenic hiking trails, lush greenery, and panoramic views. The park is perfect for nature lovers and those seeking outdoor Seoul Experiences. Easily accessible, the park offers a variety of trails catering to all fitness levels, making it an inclusive destination for both locals and tourists. It provides a refreshing escape, allowing you to reconnect with nature.

Why go? Namsan Park is ideal for hiking, picnicking, and enjoying the serenity of nature. The trails lead to the iconic N Seoul Tower, offering stunning city views. It's a peaceful retreat where you can escape the urban hustle. You can also discover other Seoul Activities nearby. Insider tip: Visit during cherry blossom season for breathtaking scenery.

Don’t miss: Explore the various themed gardens, such as the Botanical Garden and the Traditional Korean Garden. Be sure to hike up to N Seoul Tower for unparalleled views. Alternatively, consider joining one of the Seoul day tours that include a visit to Namsan Park. Also, plan your visit around sunset for a truly memorable experience. This is definitely one of the Seoul Highlights.

15. Itaewon – International Cuisine and Culture

Itaewon is Seoul’s cosmopolitan district, celebrated for its diverse international cuisine and vibrant cultural scene. It's a melting pot of flavors and traditions, offering an array of dining options, from authentic Korean dishes to global delicacies. This area provides a unique taste of home for expats and an exciting culinary adventure for tourists. After that, explore Seoul Activities to discover more of what Seoul has to offer. Beyond the food, Itaewon boasts unique shops, lively bars, and bustling streets that reflect its international flair. Thus, it is a must-visit for those seeking diverse things to do in Seoul.

Why go? Itaewon stands out with its annual Global Village Festival, a celebration of world cultures. Moreover, the area is known for its Halloween festivities, attracting both locals and tourists. Don't miss the chance to explore Itaewon’s antique furniture stores and tailor shops. Additionally, consider taking a cooking class to delve deeper into Korean cuisine. This neighborhood is perfect for experiencing the international side of Seoul. For a curated experience, check out Seoul Experiences.

16. Han River Cruise – Scenic City Views

A Han River Cruise offers a unique perspective on Seoul, showcasing its skyline from the water. It is an ideal way to relax and enjoy the city's beauty. These cruises typically feature live music or commentary, enhancing the experience. So, you can sit back and absorb the scenic views. Moreover, the sunset cruises are especially popular, offering romantic lighting across Seoul’s landmarks. Looking for unique Seoul Activities? This is one of the best things to do in Seoul for a different point of view.

Why go? Because it is an unforgettable way to see Seoul's major attractions such as the N Seoul Tower and the 63 Building. Besides, the gentle river breeze makes for a refreshing escape from the bustling city streets. Also, the cruise provides fantastic photo opportunities, capturing the essence of Seoul’s urban landscape. Taking Seoul day tours is also a good option for guided explorations.

Don’t miss the Banpo Bridge Rainbow Fountain show at night, a dazzling spectacle of water, lights, and music. In addition, consider booking a themed cruise for a special occasion, such as a birthday or anniversary. To make the most of it, check the cruise schedule in advance to align with sunset or fountain show timings. Indeed, it’s a highlight on many Seoul Itinerary plans.

17. Gwangjang Market – Street Food Adventure

Gwangjang Market is Seoul’s oldest traditional street food market, offering an authentic taste of Korean cuisine. It's a vibrant hub where locals and tourists mingle, savoring an array of delicious dishes. If you are looking for things to do in Seoul, this should be at the top of your list. From savory pancakes (bindaetteok) to freshly made noodles and seafood, the market is a culinary paradise. You can also find vintage clothing, fabrics, and traditional crafts here, in addition to its famous food stalls. To make the most of your visit, consider joining one of the Seoul day tours. Alternatively, you can explore more Seoul Activities.

Why go? To experience the heart of Korean street food culture. Don’t miss trying the mayak gimbap (addictive seaweed rice rolls) and the live octopus. Be sure to arrive hungry and ready to explore all that Gwangjang Market has to offer!

18. Secret Garden (Huwon) at Changdeokgung Palace – Tranquil Retreat

The Secret Garden, also known as Huwon, is a stunning oasis within Changdeokgung Palace. This hidden gem offers a serene escape from the bustling city, showcasing traditional Korean landscaping. The garden features picturesque pavilions, tranquil ponds, and carefully manicured gardens. It represents a perfect harmony between nature and architecture, making it a top spot for Seoul Attractions. Moreover, its historical significance adds to its allure, offering insight into the royal family's private life.

Why go? For an experience of pure tranquility and natural beauty. Moreover, it's a chance to step back in time and explore a meticulously preserved royal garden. Exploring Huwon is one of the best Seoul Activities. The harmonious blend of traditional Korean architecture and serene landscapes provides a unique cultural experience. Book a guided tour to truly appreciate its rich history and delicate design.

Don’t miss: The Buyongji Pond with its elegant Buyongjeong pavilion. Also, take time to wander through the forested areas and discover hidden streams.

Insider tip: Reserve your tour in advance as access is limited to preserve its delicate ecosystem.

Finally, consider visiting during the fall for breathtaking foliage.

19. Trick Eye Museum – Interactive Art Experience

The Trick Eye Museum offers a unique interactive art experience. It features optical illusions and 3D paintings that come alive through your camera lens. Unlike traditional museums, here you're encouraged to touch, interact, and become part of the artwork. It's perfect for families, friends, and anyone looking for fun Seoul Activities.

Why go? The museum provides endless photo opportunities and laughter, setting it apart from typical cultural sites. Engage with the art and create memorable, shareable moments. Moreover, it is an excellent rainy-day option. For more immersive Seoul Experiences, don't hesitate to check this place out.

Don’t miss: The Ice Museum is a chilling add-on, featuring ice sculptures and slides. Also, visit the Love Museum nearby for more adult-themed fun. Consider joining Seoul day tours to maximize your time. Insider tip: Charge your phone fully before visiting; you’ll be taking lots of photos!

20. Bongeunsa Temple – Serene Buddhist Temple

Nestled in the heart of Gangnam, Bongeunsa Temple offers a peaceful escape from Seoul's bustling city life. Established in 794, this historic Buddhist temple provides a serene environment for reflection and meditation. It’s a perfect place to explore spirituality while discovering unique things to do in Seoul. With its intricate architecture and peaceful gardens, Bongeunsa Temple offers a glimpse into Korea's rich cultural heritage. Moreover, the temple hosts various programs, like tea ceremonies and temple stays, allowing visitors to deeply immerse themselves in Buddhist culture. Find more Seoul Activities to complement your visit.

Why go? Bongeunsa provides a tranquil experience, offering a chance to disconnect from the city's hustle. Furthermore, it's conveniently located, making it an accessible cultural landmark. Don't miss the chance to explore its beautiful grounds and learn about Buddhist practices. For a richer understanding, consider joining one of the guided Seoul day tours which may include the temple.

Don't miss: The towering Maitreya Buddha statue is a must-see, symbolizing hope for the future. Insider tip: Participate in a temple tour to fully appreciate its history and significance, and remember to dress respectfully when visiting.

Seoul offers a mesmerizing blend of ancient traditions and modern marvels, ensuring an unforgettable experience for every traveler. From exploring grand palaces to indulging in street food delights, the city has something to captivate every visitor. Start planning your perfect Seoul adventure today and immerse yourself in the vibrant culture and stunning attractions of this incredible destination!

Seoul offers a mesmerizing blend of ancient traditions and modern marvels, ensuring an unforgettable experience for every traveler. From exploring grand palaces to indulging in street food delights, the city has something to captivate every visitor. Start planning your perfect Seoul adventure today and immerse yourself in the vibrant culture and stunning attractions of this incredible destination!