The 20 Best Things To Do in Sapporo

Are you planning a trip to Japan and searching for the best things to do in Sapporo? In 2025, Sapporo continues to be a top destination, celebrated for its unique blend of urban charm and natural beauty. This guide is your key to unlocking the best experiences, whether you are captivated by winter festivals, eager to explore historical sites, or keen to indulge in Hokkaido's renowned culinary scene. Sapporo offers a wide array of activities that will create unforgettable memories.

Our expertly curated list highlights Sapporo's diverse offerings, from immersive Sapporo Experiences to the must-see Sapporo Attractions. With tourism to Sapporo increasing by 15% in 2025, now is the perfect time to explore Sapporo Activities and discover the city's vibrant culture. Maximize your trip with carefully designed Sapporo Itinerary and discover exciting Sapporo day tours. Don't miss the Sapporo Highlights that make this city special. Learn more about us on our Homepage.

Get ready to explore Sapporo's most captivating spots. From serene parks to bustling markets, we've selected the top experiences that will make your visit truly special. This list provides everything you need to plan an incredible trip.

1. Sapporo Snow Festival – A Winter Wonderland

The Sapporo Snow Festival is a dazzling display of snow and ice sculptures held annually in February. What began as a small event in 1950 has transformed into one of Japan's largest winter festivals. Therefore, this is a key stop on many Sapporo Itinerary explorations. Enormous, intricate sculptures of famous characters, historical figures, and architectural marvels line Odori Park, Susukino, and Tsudome Site.

Why go? The festival offers a magical winter experience, drawing millions of visitors each year. It's a chance to witness incredible artistry and enjoy a festive atmosphere filled with food stalls, ice slides, and snow activities. Indeed, it is one of the best things to do in Sapporo. Do not miss the impressive main sculptures in Odori Park. Also, be sure to check out the ice sculptures in Susukino, and experience family-friendly fun at the Tsudome Site. For the best experience, plan your visit in advance to secure accommodations and navigate the crowds effectively.

2. Odori Park – A Green Oasis

Odori Park is a stunning green space that cleaves Sapporo city center into north and south sections. Stretching over 1.5 kilometers, it's a vibrant hub for relaxation and recreation. What makes it special is that this oasis transforms with the seasons. It bursts into life with colorful flowerbeds in the summer and becomes a dazzling spectacle during the Sapporo Snow Festival in winter. For those seeking tranquil things to do in Sapporo, a stroll through Odori Park is essential. Moreover, it offers an escape from the urban hustle and bustle.

Why go? The park hosts numerous events throughout the year, including the YOSAKOI Soran Festival and Sapporo Autumn Fest, which showcases Hokkaido's local produce. Don't miss the opportunity to relax on a park bench, soak in the scenery, or explore the various sculptures and fountains. Plus, consider Sapporo Activities to enhance your outdoor experience. In addition, you can sample local treats from nearby vendors.

Don't miss: The iconic Sapporo TV Tower at the park’s eastern end offers panoramic city views.

Travel Tip: Visit during the Lilac Festival in May for a truly enchanting experience, as the park fills with the sweet fragrance of blooming lilacs.

Consider booking Sapporo day tours, which might include this gem. Finally, take a leisurely bike ride along the paths to discover hidden corners of this beautiful urban escape.

3. Sapporo Beer Garden – Taste of Hokkaido

What is it? The Sapporo Beer Garden is a captivating complex dedicated to Sapporo beer. Featuring a museum, brewery, and restaurants, it showcases the history and production of Hokkaido’s iconic brew. It's a must-visit for beer enthusiasts and those seeking to experience local flavors. You can dive into the brewing process and learn about the brand’s legacy. Afterward, sample fresh beer paired with delicious Hokkaido cuisine. For planning your trip, explore Sapporo Itinerary ideas to maximize your visit.

Why go? This garden offers a unique blend of education and indulgence. It's more than just a brewery; it’s a cultural experience that highlights Hokkaido's culinary scene. After touring, enjoy a Genghis Khan (grilled mutton) barbecue, a regional specialty perfectly complementing the beer. In addition, discover other Sapporo Activities and plan for more adventures.

Don’t miss: Try the limited-edition beers available only at the garden! Also, the on-site museum provides fascinating insights into Sapporo’s brewing history. Tip: Book your Genghis Khan barbecue in advance, as it's a popular dining option. Remember to check out local Sapporo Attractions and add this gem to your list of things to do in Sapporo.

4. Hokkaido Shrine – Spiritual Sanctuary

Hokkaido Shrine, also known as Hokkaido Jingu, is a serene Shinto shrine nestled in Maruyama Park. Established in 1869, it is one of Sapporo's most important spiritual sites. The shrine is dedicated to several deities, including the soul of Emperor Meiji. As you explore things to do in Sapporo, this tranquil escape offers a contrast to the city's bustling attractions. Furthermore, its peaceful grounds and traditional architecture provide a unique cultural experience. Consider taking Sapporo day tours to see this and other highlights.

Why visit? To witness traditional Shinto rituals and experience a moment of tranquility. Many visit to pray for good fortune and success. Besides, during the cherry blossom season, the shrine becomes a picturesque spot, enhancing its spiritual appeal. This is definitely one of the must-see Sapporo Attractions.

Don't miss the chance to cleanse your hands at the temizuya before entering the main hall. Also, look out for the small shops selling omamori (amulets) for protection and good luck. These provide not only a special memento but great travel memories.

5. Shiroi Koibito Park – Sweet Memories

What is it? Shiroi Koibito Park is not just a confectionery factory; it's a whimsical wonderland dedicated to the famous Shiroi Koibito cookies. This charming park combines a chocolate factory tour with delightful gardens and European-style architecture. Additionally, interactive exhibits and hands-on workshops offer a unique and immersive experience. This makes it one of the most delightful Sapporo Attractions for families and sweets enthusiasts alike.

Why go? Visiting Shiroi Koibito Park is a treat for all senses. Not only can you witness the cookie-making process, but you can also create your own sweets. The park’s picturesque setting is perfect for photo opportunities. Moreover, seasonal decorations and special events enhance the park's festive atmosphere. You should consider Sapporo day tours to make your visit seamless and enjoyable.

Don’t miss: Don't miss the Chocolate Factory tour to learn about the history of chocolate. The Rose Garden is a must-see, offering stunning floral displays. Moreover, participate in a cookie-making workshop to create your own Shiroi Koibito. Insider tip: Arrive early to avoid crowds and enjoy the park’s attractions at your own pace. You might also explore Sapporo Experiences for similar attractions.

6. Mount Moiwa – Panoramic Views

Mount Moiwa offers breathtaking panoramic views of Sapporo, making it a must-visit attraction. What is it? This mountain provides an unparalleled vantage point, especially stunning at night when the city lights twinkle below. To reach the summit, visitors take a scenic ropeway and a mini-cable car, enhancing the overall experience. Moreover, the mountain is not only accessible but also provides an unforgettable visual treat. You can also book Sapporo Activities to enhance your experience.

Why go? It’s perfect for photographers and those seeking romantic evenings or memorable Sapporo Experiences. The observation deck features a “Lover’s Sanctuary,” where couples can ring a bell and attach love locks. Don't miss the chance to capture stunning photos and create lasting memories. As you plan your Sapporo Itinerary, make sure to set aside an evening for Mount Moiwa.

Don’t miss: The Mount Moiwa Observatory offers not only scenic views but also a restaurant where you can enjoy a meal with a view. Be sure to check the weather forecast before you go, as visibility can vary. Ultimately, a visit to Mount Moiwa provides some of the best Sapporo Attractions. Insider tip: Arrive just before sunset to witness the transition from day to night over the city.

7. Nijo Market – Fresh Seafood Delights

What is it? Nijo Market, also known as "Sapporo's Kitchen," is a bustling marketplace offering a wide array of fresh seafood, local produce, and Hokkaido delicacies. Established over a century ago, it remains a vibrant hub for both locals and tourists. With its colorful stalls and lively atmosphere, Nijo Market provides an authentic taste of Sapporo's culinary scene. You can find everything from crabs and sea urchins to melons and corn.

Why go? Visiting Nijo Market is essential for experiencing Sapporo's food culture. Furthermore, it is a fantastic place to sample fresh seafood and try local specialties. The market is especially famous for its seafood rice bowls (donburi), which you can customize with your favorite ingredients. To truly immerse yourself, consider joining Sapporo Activities.

Don’t miss: Don't miss the chance to try a freshly grilled scallop or sea urchin right at the stall. Early mornings are the best time to visit to witness the market in full swing. Also, negotiate prices with the vendors for a better deal and a fun interaction. Before planning your trip, review this Sapporo Itinerary for tips. Lastly, be sure to bring your appetite!

8. Sapporo TV Tower – Iconic Landmark

The Sapporo TV Tower, an unmissable structure, stands proudly in Odori Park, offering panoramic views of Sapporo. What is it? This steel lattice tower, modeled after the Eiffel Tower, has served as a broadcasting hub and observation point since 1957. For those seeking unique Sapporo Activities, this iconic landmark is essential. After that, ascend to its observation deck, 90 meters high, and marvel at the city sprawling beneath you. Furthermore, experience the beauty of Odori Park's seasonal transformations, from vibrant flowers in summer to the dazzling Sapporo Snow Festival in winter.

Why go? For unparalleled views of Sapporo and its surrounding landscapes. Don't miss the digital displays showcasing Sapporo's history and culture. Moreover, the tower offers an excellent vantage point for photography enthusiasts. Indeed, it provides stunning shots. For instance, you can capture the entire expanse of Odori Park.

Travel Tip: Visit during the evening for breathtaking nighttime scenery. Then, see the city lights twinkling below.

Take one of the Sapporo day tours that include a visit here to maximize your time.

9. Historical Village of Hokkaido – Step Back in Time

The Historical Village of Hokkaido is an open-air museum that vividly recreates life in Hokkaido during the Meiji and Taisho periods. It features meticulously preserved buildings relocated from across the region, showcasing various aspects of Hokkaido’s pioneering era. This unique attraction allows visitors to experience the architecture, industries, and lifestyles of early settlers. Indeed, it is one of the most immersive Sapporo Attractions.

Why go? Because it offers a fascinating glimpse into Hokkaido's past. Exploring the village provides insights into the challenges and triumphs of the people who shaped the region. See traditional homes, shops, and even a schoolhouse. Moreover, experiencing this living museum is like stepping into a historical drama.

Don't miss the chance to witness demonstrations of traditional crafts and activities. The village often hosts special events and performances that bring history to life. Before you leave, consider taking a horse-drawn carriage ride for a truly authentic experience. You should also plan to spend at least half a day to fully appreciate what the village has to offer. Alternatively, book one of the Sapporo day tours to make it easy.

10. Moerenuma Park – Art and Nature

Moerenuma Park is a unique blend of art and nature, designed by renowned artist Isamu Noguchi. What used to be a landfill has been transformed into a stunning landscape, offering visitors a place to relax and explore. It features striking geometric structures, play areas, and expansive green spaces. For those looking for things to do in Sapporo, this park provides a refreshing escape from the city center. As an innovative space, it is a must-visit for art and nature enthusiasts alike. To make the most of your time, consider joining one of the Sapporo day tours to this park.

Why go? Moerenuma Park offers a serene environment where art installations seamlessly integrate with the natural landscape. Visitors can enjoy walking, cycling, or simply relaxing by the picturesque fountains. Insider tip: Bring a picnic to enjoy amidst the beautiful scenery. Moreover, the park's unique design provides countless photo opportunities. For even more Sapporo Experiences, add this to your travel plan. The park truly showcases a blend of modern art and nature.

Don’t miss: The Glass Pyramid (Hidamari) offers stunning panoramic views of the park and surrounding area. Also, the Tetra Mound is a climbable art installation that provides a unique perspective. Be sure to check out the Aqua Plaza during the summer months for its impressive water features. Overall, there are many Sapporo Activities to choose from.

Consider visiting during sunset to witness the park bathed in golden light.

11. Susukino – Nightlife and Entertainment

Susukino is Sapporo’s premier entertainment district, famed for its vibrant nightlife and diverse culinary scene. This bustling area comes alive after dark, offering a plethora of dining, drinking, and entertainment options. It is one of the most exciting things to do in Sapporo for those seeking evening adventures. As you explore, discover hidden ramen shops, karaoke bars, and izakayas. Also, there are many neon lights and bustling streets that create an electric atmosphere. Moreover, consider taking Sapporo day tours during the day and enjoying Susukino at night for a complete experience.

Why go? Susukino provides an unparalleled glimpse into Sapporo’s modern urban culture. Don't miss the chance to sample local delicacies, such as Hokkaido crab or Sapporo ramen, in one of the district's many restaurants. For additional options, review Sapporo Activities to plan your visit. Remember that Susukino is also home to unique themed bars and clubs, offering something for everyone. Consequently, it’s a perfect spot to unwind and immerse yourself in Sapporo’s vibrant after-dark ambiance.

Don’t miss: Ramen Alley, a narrow street packed with ramen shops, each serving its own unique version of Sapporo ramen. Insider tip: Venture beyond the main streets to discover smaller, more authentic establishments for a truly local experience. Before you go, take a look at Sapporo Attractions and plan your dining and entertainment options in advance. Additionally, consider starting your evening with a hearty meal before exploring the various bars and clubs Susukino has to offer.

12. Sapporo Art Park – Artistic Exploration

Sapporo Art Park is a sprawling outdoor museum that beautifully combines art and nature, offering a unique cultural experience. It showcases sculptures, craft studios, and the Sapporo Art Museum. Additionally, open-air stages host various performances. It's a must-visit for those seeking artistic inspiration and tranquility among Sapporo’s attractions. The park provides a serene escape where you can explore diverse art forms in a natural setting. As a result, visiting this attraction is one of the most rewarding things to do in Sapporo.

Why go? Because the park enables visitors to engage with art on a deeper level. Therefore, the harmonious blend of art and nature makes it a revitalizing experience.

Don't miss the Sapporo Sculpture Garden. It features works from renowned artists worldwide, along with craft workshops where you can create your own masterpieces. For an enhanced experience, consider booking Sapporo Experiences. Insider tip: Check the park's event calendar for special exhibitions and performances.

13. Okurayama Ski Jump Stadium – Olympic Legacy

The Okurayama Ski Jump Stadium, a landmark from the 1972 Winter Olympics, allows visitors to experience the thrill of ski jumping firsthand. What is it? It is a sporting venue turned tourist attraction that offers breathtaking views and a glimpse into Olympic history. Why go? To appreciate the sheer scale of the jump and enjoy panoramic views of Sapporo. Moreover, it provides a unique perspective on the dedication of Olympic athletes. For those interested in Sapporo Experiences, this site combines sport and sightseeing seamlessly. Don’t miss the opportunity to visit the Sapporo Olympic Museum located at the base. There, one can discover more about the history of winter sports in Japan. Also, consider taking the lift to the top for an unparalleled view.

14. Jozankei Onsen – Relaxing Hot Springs

Jozankei Onsen is a serene hot spring resort nestled in the mountains just outside Sapporo, offering a peaceful escape from the city. Surrounded by stunning natural beauty, it features numerous ryokans (traditional Japanese inns) with onsen (hot spring baths). Furthermore, visitors can enjoy both indoor and outdoor bathing experiences here. If you are looking for rejuvenating Sapporo Activities, this place is ideal.

Why go? The onsen's mineral-rich waters are known for their therapeutic properties, making it a perfect place to relax and unwind. Moreover, the surrounding mountains offer hiking trails and beautiful scenery, particularly stunning during the autumn foliage season. It's an ideal destination for those seeking relaxation and natural beauty near Sapporo; consider planning Sapporo Itinerary to experience the hot springs.

Don’t miss: Take a stroll along the river and enjoy the scenic views. Also, many ryokans offer exquisite kaiseki dinners (traditional multi-course meals), providing a complete cultural and culinary experience. Insider tip: Visit during the winter months for a magical experience with snow-covered landscapes and steamy outdoor baths.

15. Hokkaido University – Beautiful Campus

Hokkaido University, located in Sapporo, is renowned for its stunning campus that beautifully blends academia and nature. It's not just a place of learning; it's also a scenic attraction. Moreover, the campus offers a tranquil escape with its lush greenery and historical architecture. For those seeking things to do in Sapporo, visiting Hokkaido University provides a serene and visually pleasing experience. Furthermore, you can explore various museums and historical buildings scattered throughout the grounds. Before you go, consider checking out some Sapporo Itinerary ideas to plan your visit.

Why go? The campus is especially vibrant during the autumn when the foliage turns into a spectacular display of colors. Don't miss the iconic elm tree-lined avenue. In addition to the natural beauty, the university hosts various cultural events and exhibitions. Don't miss the chance to see some Sapporo Attractions.

Don’t miss: The Hokkaido University Museum, which showcases the university's research and history. Also, take a leisurely walk around the model farm, which provides insight into agricultural practices. Insider tip: Grab a coffee at one of the campus cafes and simply enjoy the peaceful atmosphere. Check out some Sapporo Activities for a complete experience.

16. Sapporo Clock Tower – Historic Charm

The Sapporo Clock Tower, also known as Tokei-dai, is a symbol of Sapporo's history and development. What is it? This iconic wooden structure, built in 1878, initially served as a drill hall for the Sapporo Agricultural College. Nowadays, it stands as a museum, showcasing Sapporo's pioneering spirit. The clock tower's simple yet elegant design makes it a beloved landmark, capturing the essence of early Western influence in Hokkaido. Visiting the Clock Tower is among the most popular Sapporo Attractions.

Why go? It offers a glimpse into Sapporo's past. Moreover, the museum inside features exhibits about the tower's history and the city's progress. Don't miss the chance to take memorable photos with this charming building as a backdrop. For travelers planning Sapporo day tours, this historical gem is a must-see.

Don’t miss: The hourly chime of the clock is a delightful experience. Afterwards, explore the surrounding area for local shops and eateries. While you're planning your Sapporo Itinerary, be sure to allocate enough time to explore this captivating site.

17. Maruyama Park – Natural Beauty

Maruyama Park, located near Hokkaido Shrine, offers a serene escape into nature within Sapporo. It is an ideal destination for those seeking tranquil things to do in Sapporo. This expansive park features primeval forests, walking trails, and diverse flora and fauna. The park's natural beauty transforms with the seasons, offering vibrant colors in autumn and lush greenery in summer. It's also home to the Maruyama Zoo, adding to its appeal for families.

Why go? To experience a peaceful retreat from the city's hustle, breathe fresh air, and appreciate Hokkaido's natural landscape. It offers a chance to reconnect with nature. Moreover, you can explore the adjacent Hokkaido Shrine for a cultural experience. Consider joining Sapporo day tours to enhance your exploration of the area.

Don’t miss: A leisurely hike through the park's trails to witness the untouched forests. Also, take a moment to visit the nearby Hokkaido Shrine for a blend of nature and spirituality. As well as this, consider visiting in the autumn to see the vibrant foliage. Be sure to capture the picturesque views and enjoy a peaceful moment in this natural haven. The park provides various Sapporo Attractions, promising a memorable experience.

18. Asahi Beer Hokkaido Brewery – Beer Tour

The Asahi Beer Hokkaido Brewery offers an engaging tour showcasing the brewing process of one of Japan's most famous beers. This is one of the most refreshing Sapporo Experiences. The brewery walks visitors through each step, from ingredient selection to bottling. The tour provides insights into Asahi's dedication to quality and innovation. You can learn about the history of Asahi beer and its impact on Japanese culture. It is an excellent addition to your list of things to do in Sapporo. It's both educational and enjoyable, suitable for beer enthusiasts and casual tourists alike.

Why go? You’ll get to understand the intricate brewing process and, of course, sample fresh Asahi beer straight from the source. Tasting the beer immediately after brewing provides a unique flavor experience.

Don't miss the tasting session at the end of the tour. Here, you can sample various Asahi beers and learn about the subtle differences in flavor profiles.

Insider tip: Make sure to book your tour in advance, as spots fill up quickly, especially during peak tourist season.

Additionally, the brewery shop offers exclusive merchandise and limited-edition beers that make great souvenirs.

19. Hitsujigaoka Observation Hill – Scenic Views

Hitsujigaoka Observation Hill provides breathtaking panoramic views of Sapporo and the surrounding Ishikari Plain. It is famous for the statue of Dr. William Smith Clark, an influential figure in Hokkaido's agricultural development. The vast, green pasture dotted with grazing sheep creates a serene and picturesque landscape. If you're seeking stunning vistas and peaceful things to do in Sapporo, this is a must-visit. It's a wonderful spot for photography enthusiasts and nature lovers alike. Don't miss the chance to capture memorable shots against the backdrop of Sapporo's skyline. For convenient exploration, consider booking Sapporo day tours to make the most of your visit.

Ramen Alley – Culinary Adventure

Ramen Alley, also known as Ganso Ramen Yokocho, is a narrow street packed with small ramen shops, each offering its unique take on this beloved noodle dish. Located in Susukino, it is a must-visit destination for food enthusiasts exploring Sapporo Attractions. This vibrant culinary hotspot offers a variety of ramen styles, from miso to shio, allowing you to experience the diverse flavors of Hokkaido. Moreover, the intimate setting encourages interaction with chefs and fellow diners, making it a communal and delicious adventure. Many consider this one of the most authentic Sapporo Experiences.

Why go? Because you can taste authentic Hokkaido ramen, and each shop has its own closely guarded recipe perfected over generations. The concentration of ramen expertise creates an intense and competitive atmosphere. It drives innovation and ensures high quality. Don't miss: Trying several different shops to compare flavors and broths; also, ask the locals for their favorite spots. Check out some great Sapporo day tours to make the most of your visit.

Sapporo offers a wealth of incredible experiences that cater to every traveler, from its world-renowned snow festival and lush parks to its flavorful culinary scene and historic landmarks. By exploring these top attractions, you'll discover the unique charm and beauty that make Sapporo a must-visit destination in 2025. Start planning your perfect adventure today!

Sapporo offers a wealth of incredible experiences that cater to every traveler, from its world-renowned snow festival and lush parks to its flavorful culinary scene and historic landmarks. By exploring these top attractions, you'll discover the unique charm and beauty that make Sapporo a must-visit destination in 2025. Start planning your perfect adventure today!