The Best Things To Do in Matsumoto

Are you planning a trip to Japan and wondering about the best things to do in Matsumoto? In 2025, Matsumoto offers a captivating blend of historical charm and modern attractions, making it an essential destination for any traveler. Whether you're drawn to its iconic castle, serene gardens, or vibrant arts scene, Matsumoto provides a unique and unforgettable experience.

Our guide takes you through the most rewarding experiences in Matsumoto, from exploring the majestic Matsumoto Castle to immersing yourself in local art at the Matsumoto City Museum of Art. With tourism to Matsumoto increasing by 15% in 2025, there's never been a better time to discover the city's highlights. Delve into unique Matsumoto Experiences, enjoy guided Matsumoto day tours, and uncover hidden gems with our expertly crafted Matsumoto Itinerary. Don't miss out on the top Matsumoto Highlights and other exciting Matsumoto Activities. Find more on our Homepage.

Each recommendation in our curated list has been selected to provide maximum enjoyment and cultural enrichment during your visit. Get ready to explore the best that Matsumoto has to offer, carefully ranked to help you create the perfect trip.

1. Matsumoto Castle – A National Treasure

Matsumoto Castle, also known as the 'Crow Castle' due to its black exterior, is one of Japan's premier historic castles and a designated National Treasure. As one of the few original castles remaining in Japan, it offers a glimpse into the country's feudal past. The castle's striking architecture, complete with moats and formidable walls, is a must-see. Visiting this iconic landmark is undeniably one of the top Matsumoto Attractions.

Why go? To witness a masterpiece of Japanese castle construction and learn about the samurai history it embodies. Don't miss the chance to explore the castle's interior, which houses historical artifacts and offers panoramic city views. Also, consider joining Matsumoto day tours. Insider tip: Visit during cherry blossom season for an unforgettable view as the castle is framed by delicate pink blooms. Moreover, be sure to check out Matsumoto Experiences for a deeper exploration of the area.

2. Nakamachi Street – Traditional Warehouses

Nakamachi Street is a beautifully preserved district renowned for its distinctive kura-style warehouses. These buildings, with their characteristic black and white tiled walls, once stored goods for merchants. Today, Nakamachi Street offers a delightful blend of old-world charm and modern attractions. As you stroll along the street, you’ll find an array of craft shops, art galleries, and cafes housed within the historic warehouses. It’s one of the top things to do in Matsumoto to experience the town's rich heritage. Consider exploring Matsumoto day tours for guided experiences.

Why go? Because you'll step back in time while enjoying contemporary art and local crafts. The atmosphere is peaceful, making it perfect for a leisurely exploration. Don't miss the chance to visit some of the traditional shops selling pottery, textiles, and other unique items. Also, consider Matsumoto Activities to explore this region even further. Insider tip: Visit during the daytime to fully appreciate the architecture and browse the shops at your own pace.

3. Matsumoto City Museum of Art – Yayoi Kusama

The Matsumoto City Museum of Art is dedicated to the works of Yayoi Kusama, a world-renowned contemporary artist. As one of the premier Matsumoto Attractions, the museum showcases Kusama's iconic polka-dot motifs and immersive installations. What's more, visitors can explore her paintings, sculptures, and environmental art, providing a comprehensive look at her influential career. This is a fantastic place to begin your collection of Matsumoto Activities!

Why go? To immerse yourself in the unique artistic vision of Yayoi Kusama. The museum offers a profound understanding of her artistic journey, from her early works to her most recent creations. Don't miss the opportunity to experience her vibrant and thought-provoking exhibits. Also, check out the Matsumoto day tours available.

Don’t miss: Kusama's signature polka-dot room and the outdoor sculpture garden, featuring her whimsical creations. Insider tip: Visit during off-peak hours to avoid crowds and fully appreciate the art. Finally, make sure to stop by the museum shop for unique souvenirs and art prints.

4. Former Kaichi School – Meiji Era Architecture

The Former Kaichi School, established in 1873, stands as a significant example of early Meiji era architecture in Japan. What makes it special is its unique blend of Japanese and Western architectural styles, which reflects the period's rapid modernization. It is definitely among the top things to do in Matsumoto for history buffs and architecture lovers. To experience Matsumoto fully, this site offers profound insight into Japan's transition into a modern nation. For those planning Matsumoto Itinerary, allocate ample time to explore this historical treasure.

Why visit the Former Kaichi School? Firstly, the building's design is a marvel, combining traditional Japanese woodworking with Western-style elements. You will get to view exhibits showcasing old textbooks, teaching materials, and classrooms. Don't miss the intricately designed facade, which blends Japanese and Western motifs. You can get more of Matsumoto Activities if you are interested in historic sites. Also, consider joining guided Matsumoto day tours for a deeper appreciation of its history and significance. It gives a peek into Japan's educational reforms.

5. Agata no Mori Park – A Serene Escape

Agata no Mori Park, formerly the site of a high school, now serves as a tranquil retreat from the city bustle. It features wide lawns, walking paths, and historic buildings. It is a great place to reflect and enjoy nature. If you are seeking peaceful Matsumoto Attractions, don't miss this. Additionally, it is known for its beautiful cherry blossoms in the spring, drawing crowds for hanami (flower viewing). Therefore, it is a fantastic spot for a picnic or a leisurely stroll amidst nature's beauty.

Why visit? Escape the busy city and experience calm. As well as cherry blossoms, vibrant foliage also graces the park in the fall. It is a great place for relaxation. Check out Matsumoto day tours for other things to do. Furthermore, the park's historical buildings provide a glimpse into Matsumoto's past.

Don't miss: The park's central pond, which is home to various bird species. Take some time to relax by the water and enjoy the scenery. Also, discover the old library building, which offers a unique look into the area's educational legacy. Above all, take advantage of this tranquil location for quiet contemplation during your Matsumoto Itinerary.

6. Matsumoto Brewery – Local Craft Beer

Matsumoto Brewery is a must-visit destination for craft beer enthusiasts. It provides a taste of local flavors and brewing traditions in Matsumoto. Sample a variety of handcrafted beers, each with its unique profile and ingredients. The brewery often uses locally sourced ingredients, reflecting the region's agricultural richness. It’s an ideal spot to relax, enjoy quality beer, and mingle with locals and fellow travelers. For those interested in Matsumoto Activities, a brewery visit is both unique and refreshing.

Why go? Enjoy authentic Japanese craft beer. Besides the beer, the brewery often hosts events and tours, providing insights into the brewing process. Tasting sessions allow visitors to discover their favorite brews. Don't miss:

Try the limited-edition seasonal brews that showcase the best of Matsumoto's ingredients. These special releases provide a memorable and unique tasting experience.

7. Frog Street – Quaint Shops and Cafes

Frog Street, also known as Nawate Street, is a charming, pedestrian-friendly lane that evokes a sense of nostalgia with its traditional shops and cafes. This delightful street is a must-visit for those seeking unique things to do in Matsumoto. The street's name comes from the many frog statues and motifs that adorn the area, which adds to its whimsical appeal. It is also conveniently located close to other top Matsumoto Attractions.

Why go? To explore a carefully preserved slice of old Japan, browse local crafts, and enjoy a relaxing coffee or snack in one of the cozy cafes. Moreover, the street is known for its unique atmosphere and photo opportunities, making it a perfect addition to your Matsumoto Itinerary. It's ideal for experiencing a more intimate side of the city.

Don't miss the chance to try local sweets, like taiyaki, and keep an eye out for the GAMA frog statue, which is said to bring good luck. In fact, it is one of the best Matsumoto Highlights. Also, consider visiting during one of the street's local festivals for a truly immersive experience.

8. Daio Wasabi Farm – A Unique Culinary Experience

The Daio Wasabi Farm is one of Japan’s largest wasabi farms, nestled in the scenic Azumino region near Matsumoto. This delightful farm offers a fascinating look into the cultivation of wasabi, a key ingredient in Japanese cuisine. Moreover, beyond its agricultural appeal, the farm features picturesque landscapes, including serene streams and charming watermills. For travelers looking for unique Matsumoto Experiences, this farm is not to be missed. You can also explore Matsumoto Activities for more adventures.

Why go? It provides visitors with the opportunity to taste various wasabi-flavored treats, from ice cream to soba noodles. This offers an exceptional culinary adventure that is both unique and delicious. Visitors can also gain insight into the traditional farming methods that make this wasabi so special. Furthermore, the farm's natural beauty enhances the experience, making it a perfect destination for photographers and nature lovers alike.

Don’t miss trying the fresh wasabi harvested directly from the farm; it offers a uniquely pungent and flavorful experience. Also, explore the small shrines and walking paths around the farm. Travel Tip: Plan to visit during the warmer months to fully enjoy the outdoor scenery and activities available. Additionally, check out Matsumoto day tours to enhance your trip.

9. Utsukushigahara Open-Air Museum – Modern Sculpture

The Utsukushigahara Open-Air Museum is a unique art experience set against the stunning backdrop of the Japanese Alps. This museum showcases contemporary sculptures by renowned artists, blending art with nature. It is one of the more unique things to do in Matsumoto. Situated on a高原 (kōgen, plateau), the crisp mountain air and panoramic views enhance the artistic experience. Consider it one of the premier Matsumoto Attractions for art lovers.

Why go? For a refreshing blend of art and nature. The museum offers a peaceful escape from the city, allowing visitors to contemplate art while enjoying breathtaking scenery. It’s an ideal spot for photographers and those seeking inspiration. If you're looking for more Matsumoto Activities, this one offers something truly different.

Don’t miss: Capture the sculptures against the alpine backdrop, especially during sunset for dramatic lighting. Also, explore the smaller trails around the museum for even more secluded viewpoints. Consider booking Matsumoto day tours that include a visit to the museum, and be sure to wear comfortable shoes for walking.

10. Alps Park – Panoramic Views

Alps Park is a sprawling recreational area situated on a hillside, offering breathtaking panoramic views of Matsumoto and the surrounding Japanese Alps. It’s an ideal spot for families, nature lovers, and anyone looking to escape the city's hustle. The park features walking trails, picnic areas, and a small zoo, making it perfect for a leisurely day out. If you are looking for things to do in Matsumoto that involve nature, this is a must-visit. Moreover, the scenic beauty provides excellent photo opportunities, especially during sunset.

Why go? To immerse yourself in nature and enjoy stunning vistas. Furthermore, the park's tranquility offers a serene contrast to the urban environment. Don't miss the chance to explore the observation deck for unparalleled views or consider joining Matsumoto day tours to enhance your experience. Insider tip: Visit during the cherry blossom season for an even more magical experience.

From historical landmarks to artistic treasures and culinary delights, Matsumoto offers a diverse range of experiences for every traveler. Start planning your perfect adventure today and discover the best of Matsumoto in 2025!

From historical landmarks to artistic treasures and culinary delights, Matsumoto offers a diverse range of experiences for every traveler. Start planning your perfect adventure today and discover the best of Matsumoto in 2025!